CENCON BUILDING 2 TANNERY ROAD #04-02A Singapore 347720
Company ProfileA seamless integration of simple, sexy and smart, The What Brand aims to create quality products that marry diversity and simplicity. We are in the age of change where change is the only constant – even more so in the fast-paced fashion industry. Sticking to a particular look is no longer enough or satisfying. This is why we have designed What Pack - our flagship piece, a unique and sexy backpack that is simple yet sophisticated, a backpack that feels so familiar yet refreshing.