Company ProfileSmudg is a B2B2C beauty platform for hyper-personalised beauty product and skin routine recommendations. Smudg uses a combination of ML and domain expert intelligence to help beauty shoppers discover the right products for their skin, saving them money and time wasted on product trials, while also minimising returns and product wastage in the industry. At Smudg, we're redefining the beauty industry, delivering unparalleled personalization, efficiency, and precision for both brands and buyers.